Social Media Marketing Service

Why Social Media Marketing Is Critical to Growing Your Business

Social media marketing is a critical tool to grow and maintain a successful business. According to Oberlo, 54% of social media users use social media platforms to research products and companies, while 49% of social media users rely on influencer recommendations. Utilizing social media networks effectively means tapping into a gold mine of new clientele. For example, 90% of people between the ages of 18-29 use social media, while the 30-49 age group is close behind at 82% (Pew Research). Social media sites can be used as a business’s new tool to stay in touch and current.

Benefits of Social Media Marketing

  • Increases Visibility: A website can only go so far on its own, let’s get more people to it! Social media creates access points and in turn, increases meaningful web traffic. Social media is a key tool to directing this traffic in the right direction.
  • Builds Accessibility: Customers need to be able to reach the information they are searching out in seconds or else they lose focus and may resort to an easier route – potentially away from your business. Give them that easier route! When a potential customer is searching for a business, multiple access points should appear in the search, making it easy for the customer to locate anything they would need to know about a business and on any platform. Social media is what makes this possible.
  • Develops and Maintains Brand Awareness: Providing clear, creative, and concise content on applicable social media platforms gives a business’s customers an idea of who they might be buying from or working with. Customer recognition has proven to be critical in creating lasting relationships.
  • Provides a Total Experience: There is power in creating cohesion between all online platforms (also enhancing a client’s overall brand) using shared and consistent creative visuals, messaging, and values.
  • Identifies and Grows Target Audience: Once your audience demographic is targeted, you can then begin to focus your efforts on how a specific platform should be run. Identifying an audience is key in what will be most appealing for those customers, and in turn, gaining more.
  • Increased Revenue: While social media is typically at the top of the sales funnel, there is an opportunity for businesses to acquire more revenue. Social media platforms are moving toward ecommerce, and it makes it very easy for followers to purchase directly from the app.

Platform Benefits

There are various platforms that can be used in social media marketing. The top performers are Facebook, Instagram, Pinterest, and Twitter. The power social media has to continuously market your business is endless. A prominent perk of social media is the use of sharing content through networks. With the click of a button, your business can be shared with a brand new group of users, ultimately increasing traffic to your profile or website. These platforms also lend the ability to thrive in creativity and attract potential customers through eye catching visuals – it’s all about standing out among the scrolls! Furthermore, they help create a personable and engaging community with customers. Clientele want to feel like they’re talking to humans, not robots;  social media creates the space for this. Lastly, it’s important to keep in mind that social media needs to be consistent in order for it to not only work, but be successful!

Services We Provide

  • Build clients’ social media platforms
  • Maintain social media platforms – which could include but is not limited to:
    • Creating content
    • Manage time/day to post
    • Manage frequency of post
    • Curate events
    • Interact with followers to continuously increase and maintain clientele relationships
    • Write blog posts
  • Create and push promotional advertisements
  • Create direct links on visuals of products being sold straight to the client’s website

Contact us for a free no obligation social media audit and proposal.

Testimonials

DP

My apologies for bothering you as you were sitting down for Easter dinner. The problem was my browsers cache. One thing that always continues to impress me is your accessibility. I have had a lot of problems but they are rarely to do with your hosting and you always solve them quickly. Good job. I am a happy customer. Your hosting is worth every penny.

Rosemary – Messiah Christian Church

We are impressed and so delighted with our new website. Thank you for all of your patience, sacrifice and hard work. Please extend this thanks to your team also. It is wonderful and will do so much to get the message out there!

Dan Flannery, Cradle Inn Daycare

"I thought I would pass a bit of information to you regarding a potential new parent who contacted us last week. The comments made by the client included how they "loved what they saw on our website" and how informative it was compared to other sites they had looked at. They will be meeting with Karen later this week to determine if we are the fit they are looking for. I wanted you both to know that it was our great looking and informative website that caused them to want to meet Karen."