Why Social Media Marketing Is Critical to Growing Your Business

Social media marketing is a critical tool to grow and maintain a successful business. According to Oberlo, 54% of social media users use social media platforms to research products and companies, while 49% of social media users rely on influencer recommendations. Utilizing social media networks effectively means tapping into a gold mine of new clientele. For example, 90% of people between the ages of 18-29 use social media, while the 30-49 age group is close behind at 82% (Pew Research). Social media sites can be used as a business’s new tool to stay in touch and current.

Benefits of Social Media Marketing

• Increases Visibility: A website can only go so far on its own, let’s get more people to it! Social media creates access points and in turn, increases meaningful web traffic. Social media is a key tool to directing this traffic in the right direction.

• Builds Accessibility: Customers need to be able to reach the information they are searching out in seconds or else they lose focus and may resort to an easier route – potentially away from your business. Give them that easier route! When a potential customer is searching for a business, multiple access points should appear in the search, making it easy for the customer to locate anything they would need to know about a business and on any platform. Social media is what makes this possible.

• Develops and Maintains Brand Awareness: Providing clear, creative, and concise content on applicable social media platforms gives a business’s customers an idea of who they might be buying from or working with. Customer recognition has proven to be critical in creating lasting relationships.

• Provides a Total Experience: There is power in creating cohesion between all online platforms (also enhancing a client’s overall brand) using shared and consistent creative visuals, messaging, and values.

• Identifies and Grows Target Audience: Once your audience demographic is targeted, you can then begin to focus your efforts on how a specific platform should be run. Identifying an audience is key in what will be most appealing for those customers, and in turn, gaining more.

• Increased Revenue: While social media is typically at the top of the sales funnel, there is an opportunity for businesses to acquire more revenue. Social media platforms are moving toward ecommerce, and it makes it very easy for followers to purchase directly from the app.

Platform Benefits

There are various platforms that can be used in social media marketing. The top performers are Facebook, Instagram, Pinterest, and Twitter. The power social media has to continuously market your business is endless. A prominent perk of social media is the use of sharing content through networks. With the click of a button, your business can be shared with a brand new group of users, ultimately increasing traffic to your profile or website. These platforms also lend the ability to thrive in creativity and attract potential customers through eye catching visuals – it’s all about standing out among the scrolls! Furthermore, they help create a personable and engaging community with customers. Clientele want to feel like they’re talking to humans, not robots;  social media creates the space for this. Lastly, it’s important to keep in mind that social media needs to be consistent in order for it to not only work, but be successful!

Services We Provide

• Build clients’ social media platforms
• Maintain social media platforms – which could include but is not limited to:
  • Creating content
  • Manage time/day to post
  • Manage frequency of post
  • Curate events
  • Interact with followers to continuously increase and maintain clientele relationships
  • Write blog posts
• Create and push promotional advertisements
• Create direct links on visuals of products being sold straight to the client’s website

Contact us for a free no obligation social media audit and proposal.